Designing YOU

Become Your
Product Manager


Great products don’t happen by accident. Products have a roadmap, and, more importantly, they have a champion: the product manager.

The product manager is the captain of the ship without whom your product faces the risk of failure due to being poorly designed, costing too much, being late, being too much like something else in the market or just not being perceived as valuable. 

There can only be one product manager in your case—only you can create your plan, be nimble enough to change it, launch it and tell the world your story.

Product management was once a pretty straightforward and fairly predictable, but long, process. 

Those days are over.


Unpredictability is totally normal for a modern product manager. On the surface, the job of a product manager sounds straightforward; take a rough idea and turn it into a product that is so valuable that lots of people pay good money for it. But to do this well, product managers need to consider a lot of factors within their volatile, hyper-competitive markets:

Who is the target customer and why do they want to buy our product?

Does the current product meet the customers’ needs today? What must change in the current product in order to meet those needs?

What are the competitors doing and how is our product different?

How do we ensure the world knows about our great product?

By thinking like a product manager, you’ll be able to find a path through the chaos.


The seven critical characteristics to Designing YOU.

1.     Be intentionally curious.

2.     Think about the whole.

3.     Be empathetic.

4.     Get feedback early and often.

5.     Rely on evidence, not simply intuition.

6.     Be resilient.

7.     Be accountable.

The exercises in Designing YOU will help you develop these characteristics.