Designing YOU

Designing YOU is an initiative that is driven by a broad range of professionals in their different fields. Designing YOU would not be possible without the generous support of   Mount Royal University's Institute for Innovation & Entrepreneurship and Career Services.  


David J. Finch

Before becoming a university professor and co-authoring Designing YOU, I spent almost two decades in product management and marketing roles primarily in the technology sector. After working away in cubicles and on airplanes for some giant companies like Bell Canada and Rogers Communications, I followed my own dream and co-founded a sports marketing agency. 

Starting my own marketing agency taught me the importance and limitations of having a plan. Big companies, I realized, like having a plan, but big companies are terrible at actually following them because they’re so big. Small companies aren’t great at making plans, but they’re agile and adaptable. 

After twenty years in these different roles asking questions, I decided it was time to find some answers, so I pursued my PhD in management and became a university professor. It turns out being a university professor is less about finding answers and more about asking better questions. 


Ray DePaul

I spent the first 25 years of my career as the product manager for a series of successful and not-so-successful products. I tried to compete with Microsoft in the early 1990s and failed. In that failure, I learned a valuable and painful lesson that you need more than a good product to succeed.
I went on to be part of the team that created the first BlackBerry. 

I became the CEO of another technology startup and later sold it to Intel, the mammoth Silicon Valley company. Reflecting on my career to that point, I realized coaching and mentoring young people brought me the most joy. I am fortunate to have found my next calling as the Director of the Institute for Innovation and Entrepreneurship at Mount Royal University, where I spend every day working with young entrepreneurs trying to turn great ideas into successful ventures. 

I am known for mentoring the person, rather than the company, and I’ve brought my person-centered approach to Designing YOU. 


S.R. Ringuette

I am a British/French-Canadian crossbreed who successfully reached maturity in the harsh (but definitely friendly) climate of Western Canada. I began publishing my cartooning work online in 2007. My mission is to create entertaining content. I am the creator of multiple web comics: Exploding Wumpus, The Aversion Bureau and Gamer Roommates.

In recent years, my creative focus has turned towards novel writing and teaching. I teach kids how to make comics for fun. I have taught, organized, and run youth programming for the Writer’s Guild of Alberta, including the Wordsworth creative writing residency and Drink The Wild Air. I also founded and currently lead an awesome youth cartooning club called Pen & Panel, and I work with the Reality Is Optional Creative Kids Programming organization. I have spent time as a cartoonist, artist and writer in residence at schools and I’ve even done birthdays. I believe free time is a luxury afforded only to the sane. Find my work at


Our Team


Throughout Designing YOU, we preach the importance of your design team when designing the whole product that is you. The right design team is the difference between a product that flops and one that delivers results. While Designing YOU and the Designing YOU Career Guides may appear to simply be the product of a series of authors and an illustrator, there was a whole team at work behind the scenes. 

The design team responsible for Designing YOU series includes countless colleagues, in academia and from industry, who offered opinions and insights over the years on the topics we tackle here. Dozens of people, including recent graduates and those further into careers, were interviewed and shared their real-life experiences for the Designing YOU story.

The design team includes our research assistants who spent endless hours filling in the gaps and kept us laser-focused on our audience. The team also includes Mount Royal University’s Career Services Institute for Innovation and Entrepreneurship, and many others at MRU who generously supported this initiative financially or with their time.

Finally, the design team incorporates the thousands of students and other young people who, over the years, shared with and showed us firsthand what it takes to design you.